Shel Holtz, "Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications"
English | 2003 | ISBN: 0814407706, 0814415490 | PDF | pages: 304 | 1.0 mb
Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.
Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:
* the four types of corporate and business communications (human resources, business-related, legal, and informal) * how to communicate bad news * managing employee-to-employee communication * how to measure the impact of internal communications
With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all
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