Design Better and Build Your Brand in Canva
by Goodsell, Laura;Friston, Janine;Palfreyman, Heather;
English | 2023 | ISBN: 1800569335 | 299 pages | True PDF | 25.04 MB
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time
Key Features
Organize your business designs using folders and learn to schedule social media content in Canva's own content plannerLearn to create presentations, as well as video and animated social media postsDiscover the features of Canva to help you save time, including the brand kit, quick create and templates
Book Description
If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva.
You'll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you'll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more.
By the end of this book, you'll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
What you will learn
Understand the fundamental capabilities and features of CanvaCreate a brand kit and understand what makes a good brandDevelop effective graphics to aid in increasing visibility on social media platformsFollow step-by-step tutorials to create stunning designsCreate a branded logo and learn about trademark and copyright guidelinesDiscover a world of color combinations, contrasts, and meanings for your brandExplore the fundamental design principlesUse videos, animation, and sounds in social graphics for your designs
Who this book is for
This book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.
Table of Contents
Setting Up Canva on Desktop and MobileDiscovering and Editing TemplatesTools and Features for Using Elements and ImagesDesigning Eye-Catching Graphics through Useful FeaturesExploring the Awesome Creative Tools for BrandingExpert Hacks to Create Your Own Professional-Looking DesignsFive Graphic Design Principles You Need to KnowCreating Your Perfect logoMaking Social Media Graphics with CanvaLeveraging Video and Animation within Your Business MarketingDownloading and Sharing Your DesignsTips and Tricks for Printing
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