Learn Facebook Ads And Facebook Marketing Strategies
Published 8/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.77 GB | Duration: 3h 50m
What you'll learn
Facebook Ads fundamentals: Setting up and navigating Facebook Ads Manager, understanding ad formats and objectives, and creating effective ad campaigns.
Target audience identification: Understanding and identifying ideal customer, creating buyer personas, and using Facebook Insights to gain audience insights
Ad creation and optimization: Creating eye-catching ad visuals and copy, targeting and budgeting for ad campaigns, and optimizing ad performance using metrics
Advanced Facebook Ads features: Using custom audiences, lookalike audiences, Facebook Stories and Reels for ads, and advanced targeting options.
Building a Facebook marketing funnel, using Facebook Groups for marketing and community-building, and integrating Facebook with other marketing channels.
Understanding Facebook Ads metrics and reporting, optimizing ad campaigns for better performance, and using A/B testing and ad scheduling.
Analyzing successful Facebook ad campaigns, learning from industry experts, and planning and launching their own Facebook ad campaign.
Requirements
Facebook account: Students need a personal Facebook account to access Facebook Ads Manager and complete coursework.
Computer and internet access: Students need a computer with internet access to watch video lectures, complete assignments, and access Facebook Ads Manager.
Basic computer skills: Students should have basic computer skills, including browsing the internet, using software applications, and uploading/downloading files.
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