Mastering Google Ads 2024: From Beginner To Expert!
Published 9/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 9.35 GB | Duration: 13h 30m
What you'll learn
Google Ads Fundamentals - Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
How to Create and Structure Campaigns - Step-by-step guidance on setting up search, display, and video campaigns from scratch.
Keyword Research and Targeting - How to find the right keywords for ads and effectively target the right audience.
Ad Copywriting Skills - Best practices for writing compelling ad copy that grabs attention and drives clicks.
Bidding Strategies and Budget Management - Learning how to set bids and manage budgets to optimize ad spend.
Tracking Conversions and Measuring Success - How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
Optimizing Campaigns for Better Results - Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
Understanding Google Analytics Integration - How to link Google Ads with Google Analytics for deeper insights into campaign performance.
Remarketing Strategies - Learning how to create remarketing campaigns to re-engage visitors who didn't convert.
Best Practices for Scaling and Managing Ads - Advanced tips for scaling campaigns and managing multiple accounts.
Requirements
No Prior Knowledge of Google Ads Needed - The course is designed for complete beginners, though any previous experience with online marketing can be useful.
Basic Computer Skills - Familiarity with using a computer, internet browsing, and accessing web-based applications.
Interest in Digital Marketing - No prior experience is needed, but a genuine interest in learning how online advertising works is helpful.
Basic Understanding of English - The course is taught in English, so a fundamental grasp of the language will be required to follow along.
Willingness to Experiment and Learn by Doing - Success with Google Ads comes from practice, so learners should be ready to create campaigns, test strategies, and analyze results.
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