Mastering Google Analytics, AdWords, and SEO
Published 6/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 45h 38m | 17.4 GB
What you'll learn
How to navigate and utilize the Google Analytics interface effectively.
The process of setting up and configuring Google Analytics accounts.
Techniques for implementing and managing tracking codes on websites and mobile apps.
Methods for generating and interpreting various types of reports within Google Analytics.
Best practices for setting and tracking goals to measure key performance indicators.
Strategies for optimizing Google AdWords campaigns for better performance.
Techniques for conducting keyword research and selecting the best keywords for campaigns.
Understanding and applying SEO techniques to improve website rankings on search engines.
The importance of content marketing tools and how to use them for effective digital marketing.
Advanced strategies for using Google Charts and Google Maps for data visualization and location-based analysis.
Requirements
A basic understanding of internet browsing and website navigation.
Familiarity with fundamental concepts of digital marketing.
Basic knowledge of HTML and web development principles (optional but helpful).
Access to a computer with internet connectivity.
A Google account for setting up Google Analytics and other Google tools.
Motivation to learn and apply web analytics, SEO, and digital marketing strategies.
Basic knowledge of Microsoft Excel or similar spreadsheet software.
An eagerness to explore and analyze data for business insights.
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