Remarketing Essentials for Beginners: Google Ads & Meta Ads
Published 6/2024
Created by Ing. Tomas Moravek
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 31 Lectures ( 5h 51m ) | 3.43 GB
What you'll learn:
Understand the fundamentals of remarketing and its importance in digital marketing strategies.
Set up and optimize Google Ads accounts for effective remarketing campaigns.
Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights.
Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard.
Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management.
Set up Meta Pixel and Conversion API for precise audience tracking and retargeting.
Navigate Meta Ads Manager to structure and analyze campaign performance effectively.
Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting.
Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+.
Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency.
Requirements:
This course is designed with beginners in mind and comes with a comprehensive glossary to help you understand all the key terms.
No Prior Experience Needed: This course is perfect for beginners. No prior knowledge of remarketing or digital advertising is required.
Gmail Account: For Google advertising services, you will need a Gmail account (Google account).
Facebook Login: For Meta (Facebook) advertising services, you will need a Facebook login (Facebook ID).
Device Requirements: While the course can be watched on all devices, managing and setting up advertising campaigns is more comfortable on a desktop or laptop.
Internet Connection: A stable internet connection is required to access course materials and perform practical tasks.
By ensuring you have these basic requirements, you can fully engage with the course and maximize your learning experience.
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