Free Download Harry A. Solberg, "Research Handbook on Major Sporting Events"
English | ISBN: 1800885644 | 2024 | 874 pages | PDF | 8 MB
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Multidisciplinary in nature, this Research Handbook features contributions from eminent academics, offering insights into some of the largest international sporting events, and analysing their expected and actual outcomes. Adopting both short-run and long-run perspectives, contributors explore the diverse monetary and non-monetary impacts of major sporting events and how these can be shaped by a wide range of factors, including the cultures in which stakeholders live and operate.
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