Story Marketing 101 - Connect & Convert wit Story Psychology
Published 8/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 5m | 2.2 GB
What you'll learn
Apply advanced marketing psychology to influence decision-making and motivate purchases, inspired by the principles of confirmation bias and worldview alignment
Align your marketing message with your audience's values and beliefs for deeper connections with Example & Inpirastion From Old Spice's Brand
Create trust and authenticity in your brand through honest and transparent marketing stories
Learn real-world marketing techniques with practical applications, such as "Geoffrey Moore's " approach to identifying your niche market
Stand out in a crowded market by telling stories that resonate with your niche audience, just as Purple Cow strategies emphasize creating remarkable products
Craft marketing messages that stick, helping you convert leads into loyal customers by studying Jonah Berger's viral marketing principles from "Contagious "
Appeal to your audience's worldview for stronger emotional connections and brand loyalty, as demonstrated in Stephen Covey's paradigm shift principles
Build a cohesive and compelling brand identity using storytelling techniques proven by successful brands like Apple and Nike
Develop subtle marketing strategies that create intrigue without overwhelming your audience, just like how Old Spice positioned its campaign
Grab attention quickly with proven techniques to engage consumers in seconds, taking inspiration from Seth Godin's practical strategies
Increase your brand's credibility and trustworthiness by aligning your story with your mission, just as successful brands have done with their narratives
Turn customers into brand advocates who will spread your message through word-of-mouth, using social currency and triggers as explained by Jonah Berger
Target specific customer segments to build a loyal and engaged community, following the 10-person test in Tools of Titans
Use emotional triggers to create marketing stories that people will remember and share, learning from the success of brands that appeal to deep emotions
Learn from real-world case studies of brands like Old Spice, Apple, Nike, Samsung, Spotify etc,and niche marketers, applying their tactics to your own marketing
Requirements
This course covers Fundamentals of Story marketing, So you don't need anything.
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