Free Download The Art Of Nonprofit Donor Cultivation
Published 8/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.58 GB | Duration: 1h 14m
Strategies for Sustainable Fundraising Success
What you'll learn
The four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.
How an understanding of social identity theory can supercharge our nonprofit fundraising abilities.
Understanding your own identity in order to bridge cultivating communications with your donors.
Using regulatory focus to fine-tune your personal goals, including examples to consider.
The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or "BEATs") affect every donor's motivation to give.
Nurturing donor identities, particularly that of "advocate.
How goals, utility, and decision fatigue affect your fundraising work.
The connection between basic human needs and your motivations surrounding donor cultivation.
Requirements
No prerequisites needed!
Description
About this topic...The donor cultivation capacity considers an organization's ability to identify, cultivate, and ask individuals for donations. Whether you're an entry level nonprofit fundraiser, a nonprofit fundraising growing guru, or a seasoned development director, you'll find a new take on fundraising for nonprofits within this learning path.What You Will LearnThe four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or "BEATs") affect every donor's motivation to give.How an understanding of social identity theory can supercharge our nonprofit fundraising abilities.Nurturing donor identities, particularly that of "advocate.Understanding your own identity in order to bridge cultivating communications with your donors.How goals, utility, and decision fatigue affect your fundraising work.Using regulatory focus to fine-tune your personal goals, including examples to consider.The connection between basic human needs and your motivations surrounding donor cultivation.Who is this learning path for?Need nonprofit fundraising best practices and fresh takes? If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role. For those in nonprofit programs, operations, finance, facilities, or other supportive departments, you'll gain an understanding of your role in donor development, identification, stewardship, and ultimately engagement!Suitable for all nonprofit professionals!This learning path explores the following Korn Ferry competencies
riving EngagementInterpersonal SavvyDemonstrating Self-AwarenessPersuasionInstilling TrustOverview
Section 1: Introduction
Lecture 1 Introduction to Nonprofit Donor Cultivation
Lecture 2 Introduction to The Art of Nonprofit Donor Cultivation Course
Lecture 3 Downloadable Workbook
Section 2: Bronze 1: What is Donor Cultivation?
Lecture 4 What you can expect in this lesson
Lecture 5 What is donor cultivation?
Lecture 6 Why does donor cultivation matter?
Section 3: Bronze 2: Skills to Support Donor Cultivation
Lecture 7 Skills to Support Donor Cultivation
Section 4: Bronze 3: What Does Effective Donor Cultivation Look Like?
Lecture 8 What does effective donor cultivation look like?
Lecture 9 Assessing our Donor Cultivation Efforts
Section 5: Silver 1: Activating our Own Donor Cultivation Abilities
Lecture 10 What you can expect in this badge
Lecture 11 Activating our Own Donor Cultivation Abilities
Lecture 12 Leading Donor Cultivation Efforts at Your Nonprofit
Section 6: Silver 2: How to Build & Improve Donor Cultivation Efforts at Your Nonprofit
Lecture 13 How to Build & Improve Donor Cultivation Efforts at Your Nonprofit
Section 7: Silver 3: Setting Personal Donor Cultivation Goals
Lecture 14 Setting Personal Donor Cultivation Goals
Lecture 15 Setting Organizational Donor Cultivation Goals
Section 8: Gold 1: Getting Motivated to Improve Donor Cultivation
Lecture 16 What you can expect
Lecture 17 Getting Motivated to Improve Donor Cultivation
Lecture 18 Motivating Others to Improve Donor Cultivation
Section 9: Gold 2: Donor Cultivation in Review
Lecture 19 Donor Cultivation in Review
If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role.
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